Applying TomTom’s New Brand Design

Applying TomTom’s New Brand Design

2 Years

Graphic Design / Typography / Art Direction / Events / Applying consistency / UX Design / Image Creation

Nov 5, 2025

Overview

Implementing the new TomTom brand design in accordance with our revised brand guidelines. This design incorporates movement patterns that capture the fundamental concepts of navigation and mapping. The accompanying image illustrates the brand application on one of our mapping vehicles, which is equipped with Lidar and DNA mapping technologies to facilitate stage 4 autonomous driving.

Available for projects

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From eye-catching visuals to polished edits, I help brands tell their story through impactful art-directed photography, engaging design, and professional post-production.

From eye-catching visuals to polished edits, I help brands tell their story through impactful art-directed photography, engaging design, and professional post-production.

Design Grammar / Paul Forsyth

Design Grammar / Paul Forsyth

Design Grammar / Paul Forsyth

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