TomTom, a global leader in navigation technology, recognises the importance of maintaining a strong employer brand. As part of their employer brand activation strategy, they have created a unique design language for their internal events. With a focus on engaging the tech-savvy employees, the company’s seventh annual Hackathon Event was a huge success, thanks to the innovative design and engaging atmosphere. In addition to the Hackathon, TomTom hosts a variety of other events throughout the year, each with its own distinct design language and purpose.